Positioning

Successful Launch of a Renewable Energy Company

A start-up company armed with Nobel Prize-winning technology sought to launch its brand in the green chemicals industry by establishing a strong market presence for its  unique offering. The company lacked the tools for media relations and communications outreach and struggled to define its never-before-seen technology and differentiate its  brand in the rapidly growing “green” market.

Public Strategies applied its media relations and branding expertise to successfully launch the company in both the chemicals and the renewables industry and garner national media attention that validated the company and solidified the reputation of its executives.  Our first goal was to put a face on the company by establishing a corporate website, developing a set of key message points and a media kit to define the company’s offering, and creating corporate profiles to highlight the experience of the leadership team.

To publicly introduce the company, Public Strategies launched an aggressive proactive media outreach campaign that leveraged our relationships with trade and national media to generate positive profile stories on the company and its executives.

With its carefully managed launch, the company received acclaim from its counterparts in the renewables industry and the media.  The boost in the company’s reputation has opened doors to several teaming opportunities including a significant announcement with the leading supplier in the silicon industry.